
What is Copywriting?
I define copywriting as the art of crafting refreshing, informative, or uplifting language that boosts your impact and your ability to engage and attract a variety of target audiences.
Copywriting literally surrounds you on a daily basis. It's the majority of the words that you encounter on screens, across signs, and within the pages of print materials. Copywriting also shows up as segments of targeted language that you hear on television, radio, streaming services, or podcasts. It's nearly everywhere that you look or listen as you go about your day.
And behind every piece of effective copywriting is a professional copywriter. Copywriters must achieve a high level of language proficiency, research skills, and creativity to successfully craft unique messages that trigger audiences to feel a deeper connection, develop a stronger interest, take a specific action, or gain a new awareness.
My Services
I establish accurate, engaging, and authentic language that conveys your true personality, best ideas, and dynamic messages across a variety of platforms, including but not limited to:
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website pages
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reports and plans
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online business pages
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grants and fundraising requests
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training materials
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customer or patient materials
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evaluation surveys and questionnaires
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articles and blog posts
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social media posts
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personal resumes
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professional bios
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presentations and scripts
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newsletters and email messages
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food labels and menus
I create copy for materials targeted towards professional and technical audiences, clients, customers, patients, donors, funders, potential employers, staff, and the general public. You can tailor my services to achieve any of the following goals:
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strengthen and polish your voice and tone
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optimize accuracy, readability, and flow
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expand and inspire your readership
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attract and engage your target audiences
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build interest in what you have to offer
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refresh the language within your materials or website
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generate creative ideas for new or updated content
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breathe new life into outdated or stale wording
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boost the impact of your presentations and scripts
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create concise and professional documents