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Professional Copywriting

Crafting unique words that attract, inspire, and engage your audiences.

I make it easy for you to convey your best concepts. With clarity and impact.

What is Copywriting?

 

I define copywriting as the art of crafting refreshing, informative, or uplifting language that boosts your impact and your ability to engage and attract a variety of target audiences. 

 

Copywriting literally surrounds you on a daily basis. It's the majority of the words that you encounter on screens, across signs, and within the pages of print materials. Copywriting also shows up as segments of targeted language that you hear on television, radio, streaming services, or podcasts. It's nearly everywhere that you look or listen as you go about your day.  

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And behind every piece of effective copywriting is a professional copywriter. Copywriters must achieve a high level of language proficiency, research skills, and creativity to successfully craft unique messages that trigger audiences to feel a deeper connection, develop a stronger interest, take a specific action, or gain a new awareness. 

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My Services

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I establish accurate, engaging, and authentic language that conveys your true personality, best ideas, and dynamic messages across a variety of platforms, including but not limited to:  

  • website pages

  • reports and plans

  • online business pages

  • grants and fundraising requests

  • training materials

  • customer or patient materials

  • evaluation surveys and questionnaires

  • articles and blog posts

  • social media posts

  • personal resumes

  • professional bios

  • presentations and scripts  

  • newsletters and email messages  

  • food labels and menus

​​I create copy for materials targeted towards professional and technical audiences, clients, customers, patients, donors, funders, potential employers, staff, and the general public. You can tailor my services to achieve any of the following goals:

  • strengthen and polish your voice and tone

  • optimize accuracy, readability, and flow 

  • expand and inspire your readership

  • attract and engage your target audiences

  • build interest in what you have to offer

  • refresh the language within your materials or website

  • generate creative ideas for new or updated content 

  • breathe new life into outdated or stale wording

  • boost the impact of your presentations and scripts

  • create concise and professional documents

As a young charity focused on innovation and impact, it was critical for us to establish a robust suite of communications collateral that was engaging, informative, and would inspire meaningful change in the community.  We quickly learned that Donald's copywriting and copyediting were critical skills when crafting compelling content in a timely manner to target a variety of messages to a diverse set of stakeholders. And by diverse, I am referring to frontline agency partners, donors, social media followers, potential funders, government bodies, granting agencies, other charities,

the recipients of our program, and the general public.

 

Over the past year, Donald has navigated this challenge with ease and his services have freed up a massive amount of my time and energy so I can focus on fundraising, relationship building, and expanding our program. I completely trust Donald to compose language that represents our charity with a high level of integrity, authenticity, and professionalism. I highly recommend his services to any business that values the support of an engaging consultant who consistently meets deadlines, manages multiple projects seamlessly, and responds to unexpected changes effortlessly.  

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Bobbi Turko, Executive Director

I Can for Kids Foundation

As a young charity focused on innovation and impact, it was critical for us to establish a robust suite of communications collateral that was engaging, informative, and would inspire meaningful change in the community.  We quickly learned that Donald's copywriting and copyediting were critical skills when crafting compelling content in a timely manner to target a variety of messages to a diverse set of stakeholders. And by diverse, I am referring to frontline agency partners, donors, social media followers, potential funders, government bodies, granting agencies, other charities,

the recipients of our program, and the general public.

 

Over the past year, Donald has navigated this challenge with ease and his services have freed up a massive amount of my time and energy so I can focus on fundraising, relationship building, and expanding our program. I completely trust Donald to compose language that represents our charity with a high level of integrity, authenticity, and professionalism. I highly recommend his services to any business that values the support of an engaging consultant who consistently meets deadlines, manages multiple projects seamlessly, and responds to unexpected changes effortlessly.  

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Bobbi Turko, Executive Director

I Can for Kids Foundation

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